H&M believe that high fashion doesn't have to be about price tag! everyone should be able to created their own unique style. Therefore the collaboration with international designers and style icons project, to created a capsule collection for H&M at fast fashion brand price point level. Started in 2004, here are the re-cap timeline. show the good memory of how I want each collection in the closet #ยอมต่อแถว even I already own a pieces from the designers main line but still exciting to get a new pieces from H&M collaboration. My fav collaboration in the past are Victor&Rolf's wedding dress,cdg dotty dot, Lanvin,Versace, marni, MMM, Alexander Wang and this latest one, Balmain.Again it's not really about prices it's about affordable style. Both company got the benefits especially in the economy like this. In reality main line Balmain Paris embroiled jacket cost more than one million bath but at H&M the price is 40 times lower! so why not? if you want it, just have fun and don't be so serious.